Local Company Revolutionizes Custom Home Exterior Options

NAPLES, ID - Upstart house wrap manufacturer That's A Wrap!, based in Naples, Idaho, is looking to revolutionize the home building industry with their newest product, ArtTarp™. The material combines protective exterior house wrap with traditional siding patterns, as well as fashionable paint and stain colors, and allows builders and homeowners to skip the exterior siding process and cost during home building.

When asked for the inspiration behind the innovative new product, That's A Wrap’s founder and CEO, Jethrow Joad, stated “Most of my neighbors always seem to cover their new construction in Tyvex® or tar paper to keep the weather out, then get used to it and never get around to actually putting siding up. That's when it hit me: why not make an affordable product that looks like siding after it’s stapled on?”

The concept is similar to durable laminate flooring printed to look like wood, and electric heaters designed to look like a traditional fireplace, featuring a digital image of burning logs and the sound effects of a crackling fire.

ArtTarp's test market print run will offer a collection of fashionable styles, including "Rustic Log Cabin", "Aged Greek Stucco", and "Camouflage Chic", as well as standard ship lap or tongue and groove siding. Additionally, the customer can specify almost any paint or stain-like color to enhance their home's curb appeal. Unlike other building wraps, That's A Wrap's logo will not be prominently displayed on the material, creating the illusion of genuine siding.

“Our product allows for cost-effectiveness and the ability to rapidly change the aesthetic look and feel of your home based on design trends or just on a whim," states Joad. "Make it look like a log cabin now, and a year from now, after a rebinge watch of Game of Thrones, staple on a medieval Anglo-Saxon castle block look, complete with moss, climbing ivy, and cannonball craters."

"Repainting is as simple as stapling on a new layer," Joad added. "We even have a frayed blue tarp design, for those that want to maintain the existing look of their home.”

ArtTarp can be found on the internet and at fine dollar stores across the tri-county area, and comes with a thirty day no-money-back guarantee.